The Joker doesn't look like your everyday, stereotypical villain so by the way he is dressed and the use of make up makes it very appealing to customers to by as they want to find out more. The typography for 'Joker' is almost like a ransom note which connotes with villains.
The sentence: 'He's a cold blooded, mass murdering clown' has been quoted onto the cover which gives us a slight overview of how dangerous he is in the film. Also because he is a clown, that makes it scarier for some as a lot of people have a fear of them. The Batman logo at the top helps signify the film in terms of informing the reader of the specific film series as without it people might not know it'sB Batman.
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