The 'Shadow Pico' trailer is a montage of clips from a One Direction video. Although it's not a real trailer, it has used conventions of a real film trailer such as the voice over, the music and the way the clips are edited. In this post I will focus on sound and how it changes our view on the genre.
The first main instrument used in the music is a piano. It's low pitched which makes it seem dramatic and what we actually see in terms of clips makes it very limited as we cannot tell what's going on.
The voice over the top of the trailer is a classic trailer voice (a convention of film trailers making it appear more realistic) and helps add to the effect created to us, the viewers.
The next use of sound which is interesting, is the repeated use of 'shadow pico' being whispered after it's shouted by one of the 'characters' in the trailer. This, in a way, changes our view of the dramatic genre and we get the idea it could be a thriller or horror. Also, the use of high pitched 'screeching' after the whispers makes it seem like a thriller as it's a classic sound when it comes to horrors etc.]
A drum beat slowly emerges, getting louder and louder which makes it seem as if it's building up to something.
https://www.youtube.com/watch?v=MYNJwpHWsBg here is the link.
Monday, 30 June 2014
Wednesday, 25 June 2014
Research On Film Trailers
What is a film trailer?
A film trailer is a promotional video which gives the viewers a sense of a what the film is about, whether it appeals to them. Trailers are one of the main ways media institutes promote films and create awareness.
Why are film trailers made?
Film trailers are made mainly to create awareness for a film. When they are being shown on TV, online (via social media, pop ups etc) and on Cinema screens, it gives the media institute to show a lot of potential audiences the trailer and therefore easily promote it.
When are they released?
Usually, the film trailer is released within 1-6 months of the actual release date of the film. In some cases it may be released much earlier if the film is guaranteed to be a success or if it is a film that a large audience has been waiting for for a long time (final in a series, based on a best-selling book). Releasing the trailer early gives more time for it to be promoted and it gets more people hyped up and looking forward to see it.
How do Media Institutes create trailers so people watch them to the end?
A film trailer contains various shots from the whole film. The editor of the trailer will put important parts of the film in it to give a brief synopsis of what it's about. They will also put certain clips that leave the audience in suspense when watching, to make them eager to see the film and get it more recognised by word of mouth etc.
A film trailer is a promotional video which gives the viewers a sense of a what the film is about, whether it appeals to them. Trailers are one of the main ways media institutes promote films and create awareness.
Why are film trailers made?
Film trailers are made mainly to create awareness for a film. When they are being shown on TV, online (via social media, pop ups etc) and on Cinema screens, it gives the media institute to show a lot of potential audiences the trailer and therefore easily promote it.
When are they released?
Usually, the film trailer is released within 1-6 months of the actual release date of the film. In some cases it may be released much earlier if the film is guaranteed to be a success or if it is a film that a large audience has been waiting for for a long time (final in a series, based on a best-selling book). Releasing the trailer early gives more time for it to be promoted and it gets more people hyped up and looking forward to see it.
How do Media Institutes create trailers so people watch them to the end?
A film trailer contains various shots from the whole film. The editor of the trailer will put important parts of the film in it to give a brief synopsis of what it's about. They will also put certain clips that leave the audience in suspense when watching, to make them eager to see the film and get it more recognised by word of mouth etc.
Marketing Campaigns
What is a marketing campaign?
Marketing campaigns are the ways in which potential audiences are made aware of an upcoming film.
Elements of a marketing campaign:
- Trailers (on TV, Online, Cinema screens)
- Posters (bus stops, Cinemas, shop windows)
- Merchandise (McDonalds toy, action figures)
- Social Media (twitter, facebook, youtube)
- Events (film festivals, premiers)
Factors that make someone want to watch a film:
- Who stars in it
- The Director
- The genre
- Reviews
- Adaptations
- The trailer
Marketing campaigns are the ways in which potential audiences are made aware of an upcoming film.
Elements of a marketing campaign:
- Trailers (on TV, Online, Cinema screens)
- Posters (bus stops, Cinemas, shop windows)
- Merchandise (McDonalds toy, action figures)
- Social Media (twitter, facebook, youtube)
- Events (film festivals, premiers)
Factors that make someone want to watch a film:
- Who stars in it
- The Director
- The genre
- Reviews
- Adaptations
- The trailer
A2 Media Brief
Currently I am preparing to start my A2 course in media which will be completed at the end of year 13. For our A2 media studies coursework we must:
(Brief)
Create a promotion package for a new film, to include a trailer together with a film magazine and a poster for the film.
From this brief, we will produce:
- A media portfolio, comprising of main and ancillary texts
AND
- A presentation of our research, planning and evaluation onto our blogger pages.
(Brief)
Create a promotion package for a new film, to include a trailer together with a film magazine and a poster for the film.
From this brief, we will produce:
- A media portfolio, comprising of main and ancillary texts
AND
- A presentation of our research, planning and evaluation onto our blogger pages.
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