This poster has a lot of common conventions of a typical one, especially with the main characters and the classic film title print. Something that stood out to me was the fact Harry (in the middle) is surrounded by his friends as if they are protecting him which in a way, happens in the film. A very gloomy, smokey background has been chosen which represents danger and mystery which is what I think is important in a poster as it drags you in to the film. 'The Rebellion Begins' is printed at the top and this provides evidence of a lot more action that will take place and may even appeal to people who have not already seen the previous films. The classic font has been used to title the film on the poster which is important as it is great marketing and is recognised world wide.
The Matrix:
This poster; like the Harry Potter one shows many codes and conventions of a classic film poster. To start, it has all the characters, dressed in dark colours which conotes with danger. The font used for the actors names at the top has a purple outline to help make it look more lit up like a computer (like the film). Same with the main title font, it's 'glitched' as the film is about inside computers. The characters on the front are stood in a defensive stance which indicates violence in the film and so oes also the fact they are holding guns and wearing dark sunglasses.
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