Marketing campaigns are the ways in which potential audiences are made aware of an upcoming film.
Elements of a marketing campaign:
- Trailers (on TV, Online, Cinema screens)
- Posters (bus stops, Cinemas, shop windows)
- Merchandise (McDonalds toy, action figures)
- Social Media (twitter, facebook, youtube)
- Events (film festivals, premiers)
Factors that make someone want to watch a film:
- Who stars in it
- The Director
- The genre
- Reviews
- Adaptations
- The trailer
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